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Hindu Business Line

September 15, 2023

Royal Enfield Bullet 350: Reinventing an icon

Few brands can aspire to achieve cult status. A handful achieves that exalted cachet, that point of immortality, when its buyers are not just willing to forgive a not-so-perfect past, but also join in a celebration of its future. A brand’s history can be baggage or can become a timeless adage. The successful ones evolve, reinvent, and move with the times, and yet retain the undying spirit of the original. In that league of icons sits the Royal Enfield Bullet, a motorcycle like no other. It is a motorcycle that has more epic stories around it and its owners than an anthology can compile. 

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