The Riders Club of Europe embraces all riders, and offers a range of activities and functions that bring together the Royal Enfield community to celebrate pure motorcycling.
So what is the objective of the Riders Club of Europe?
To create a community-focused, one-stop-shop for all current and future Royal Enfield riders, embodying all aspects of Royal Enfield’s "Pure Motorcycling" ethos. It is our Central Pan-European Riders platform designed to cultivate community interaction and facilitate shared brand experiences.
The Vision of the Riders Club of Europe
To be at the heart of everything we do, to define us as a brand and create a community for like-minded people to enjoy their passion. It’s what will differentiate Royal Enfield from its competitors and provide a platform for sustainable growth. It’s not for profit, it’s giving back, it’s a demonstration of our loyalty to our customers.
How does the Riders Club of Europe?
The beating-heart of the Riders Club of Europe rests with the European Royal Enfield Dealer network - with every branch of the Riders Club of Europe being directly run and affiliated with a different dealership around Europe. There are currently (as of 01.02.23) 403 individual Riders Club of Europe Branches.
Each branch is tasked with developing a programme of dedicated rides, brand experiences and event activations that will seek to build strong communities right across Europe that are both inclusive and approachable for all Royal Enfield riders. It is not a business entity or a tour operator, it is the collective entity that encompasses all organized on-ground activity carried out in the name of Royal Enfield.
Riders Club of Europe Membership is free with your new Royal Enfield.