made in

Fabriqué en

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Hergestellt in

Fatto in

메이드 인

Criado em

Üretim yeri

Gemaakt in

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Made In Madras

"If you start working with the community, listen to them and ride with them, they will tell you what exactly they want from the motorcycle. Our community defines the DNA of Royal Enfield. That's why our motorcycles are made to offer the expressions and experiences our community desires."

BGR, CEO, Royal Enfield

A to Z of manufacturing a Royal Enfield

Automation

241 robots and humans collaborate to increase efficiency and quality, every single day.

Z B

Badging

Badges as unique as each variant of each motorcycle.

A C

Chrome

Four times the protection of nickel and chrome keeps your motorcycle looking its best.

B D

Digitisation

Sticking to clicking saves us 24 tons of paper and 1200 trees every year.

C E

Engine

Robotic washing, focused cleaning and high-pressure cleaning let us deliver the cleanest engines to you.

D F

Forest

We’re riding towards a greener tomorrow, with 10,500 trees inside the factory and 16,730 saplings outside.

E G

Gauge

Best-in-class gauging technology ensures a smooth ride every time.

F H

Hand-crafted

3 generations of artists. 300+ motorcycles pinstriped daily.

G I

Internet of Things

All our data is meticulously saved digitally to ensure only “OK” certified motorcycles get to ride out.

H J

Just in Case

Snakes are frequent visitors to our factories. In the last six months alone, four have been captured and safely returned to the wild.

I K

Kaizen

Together, 77,606 small changes for the better made by teams across our plants have fetched us multiple national and international awards since 2015.

J L

Lasers

Laser welding ensures each tank on each motorcycle is perfectly crafted.

K M

Madras

Born in Britain in 1891, raised in Chennai since 1952.

L N

Non-Destructive Testing

Our vigilant and high-efficiency techniques have ensured the reduction of rejection levels to 1100 parts per million.

M O

Over and Over

Tank seal? Check. Polish? Check. Coating? Check. We do everything as many times as it takes to deliver every motorcycle at its best.

N P

Paint

Thanks to over 50 customised colourways, we ensure every rider can find their match.

O Q

Quality quality quality

Each motorcycle has to pass 2817 quality checks before it gets our “Quality OK” sticker.

P R

Rice

3 factories, 1970 kgs of rice, 365 days a year.

Q S

Sunshine

Every month, we convert sunshine into 2 lakh units of electricity across our plants.

R T

Testing

From challenging terrains to everyday road situations, our motorcycles are tested by real people in real conditions.

S U

Ultra Clean

Our robots know exactly when to be gentle and when to use 15 bar pressure to clean every nook and cranny of the engine.

T V

Vertical

A small change in direction makes for a big change in efficiency.

U W

Water +ve

0% discharge, 0% wastage, 100% eco-friendly.

V X

X times

Across Oragadam, Thiruvottiyur and Vallam Vadagal, we manufacture 3350 motorcycles every single day.

W Y

You

Our passionate community of riders inspires us to continuously create exceptional motorcycles, year after year.

X Z

Zen

Delivering pure motorcycling since 1901.

Y A

From traditions to tomorrow

Timeless traditions. Sustainable innovations. And an undying passion for perfection. Watch as the minds behind the machines reveal what it takes to bring Pure Motorcycling to life, every single day.

The story of Royal Enfield manufacturing

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