Royal Enfield Tour of Rajasthan 2013 flagged off from Jaipur

Royal Enfield Book Royal Enfield Tour of Rajasthan 2013 flagged off from Jaipur

February 05, 2013: Royal Enfield’s flagship ride, the Tour of Rajasthan (TOR) was flagged off today from the Royal Enfield Brand Store located on Ajmer Road in the Pink City of Jaipur by the Chief Guest, Shri. Raghuveer Saini, Additional Deputy Commissioner of Police, Jaipur. This year, 30 riders are journeying through the scenic landscapes of Rajasthan’s Thar Desert region in 10 days, covering a distance of 2210 kms on their Royal Enfield motorcycles. This non competitive leisure motorcycling ride promises to be an unforgettable experience for the participants.  

Speaking on the Tour of Rajasthan, Shaji Koshy, Senior Vice President-Sales & Marketing,  Royal Enfield said “The Tour of Rajasthan is one of the most fulfilling Royal Enfield rides in India where one can experience a variety of riding terrains in the midst of stunning landscapes. The TOR goes a long way in promoting the concept of practical leisure motorcycling that Royal Enfield has championed for half a century now. TOR is not just a motorcycling ride but it is in fact a historical passage through time that is stimulating and rejuvenating for all the riders. The TOR is a fantastic opportunity for Royal Enfield enthusiasts to come and ride together in the spirit of motorcycling”

The thumping cavalcade of riders will pass through Mahansar, Bikaner, Jamba, Jaisalmer, and Jodhpur and will reach Ajmer on February 13th. The riders shall then ride back to Jaipur, on February 14th. The route has been specifically chalked out to give the riders a good mix of smooth and challenging terrain that take the riders through the country roads, sand crossings, exciting hilly roads through ancient mountain ranges, shifting sand dunes and even a flat dry salt lake. The weather and the rapidly changing terrains will pose a formidable challenge even to the seasoned riders. 

The Tour of Rajasthan is one of the most scenic rides in the country from start to the finish. The riders shall take the road heading to Bikaner where they will see the Junagarh fort, at Sam the riders will ride on the famous Longewala border road marking the 1971 battle fields, where scores of derelict army tanks will bear the testimony of our famous victory. On the way to Jaisalmer, the riders will come across beautiful, yet tricky to ride sand dunes. This is one of the most favourite haunts for all motorcyclists as they gather for some dune-bashing. At Pali, enroute Jodhpur, the temple of Bullet Baba, otherwise known as Om Banna will await the riders. The shrine houses the Royal Enfield Bullet that was once ridden by Om Banna and is a pilgrimage for many Royal Enfield riders. After crossing Jodhpur, the riders will ascend into the Aravallis till they reach Ajmer on the penultimate day. The last day of the ride from Ajmer to Jaipur is through the Sambhar Lake, where the riders will ride through its flat, dry salt lakebed. The remote routes on which the riders shall ride on are often not even marked on any map. For additional safety and convenience to riders, support vehicles with servicing crew will be accompanying the riders throughout the journey.

Royal Enfield is a pioneer in practical leisure motorcycling and regularly organises rides across the country. The purpose of these rides is to bring together Royal Enfield enthusiasts from across the country and share the experience of riding together. The rides are planned through locations that give our loyalists that extra bit of thrill, excitement and that rejuvenation that comes while riding our motorcycles.

About Royal Enfield

The oldest motorcycle company in continuous existence, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, it has been a pioneer of powerful four stroke technology since 1955 in India. With its manufacturing base in Chennai, India, the company offers a variety of models catering to the needs of the traditional segments, the enthusiasts, the leisure bikers and the urban youth.

Royal Enfield’s domestic line-up includes the Bullet 350, Bullet Electra, Classic 350, Classic 500, Classic Chrome, Desert Storm and the Thunderbird 500 and 350. Royal Enfield operates through 11 brand stores, 180 dealers in all major cities and towns, and over 100 Authorised Service Centres. Internationally its motorcycles are exported to over 30 countries across the world including the USA, Japan, UK, several European countries and the Middle East.

Royal Enfield also organizes and supports many enthusiast activities, events and rides across the country, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the country and the Himalayan Odyssey, the largest motorcycle ride over some of the toughest roads and highest mountain passes in the region of Himachal and Ladakh.

www.royalenfield.com

About Eicher Motors Limited:

Eicher Motors Limited, incorporated in 1982, is the flagship company of the Eicher Group in India and a leading player in the Indian automobile industry. Its 50-50 joint venture with the Volvo group, VE Commercial Vehicles Limited, designs, manufactures and markets reliable, fuel-efficient commercial vehicles of high quality and modern technology, engineering components and provides engineering design solutions. Eicher Motors manufactures and markets the iconic Royal Enfield motorcycles. In 2011, Eicher Motors recorded the highest ever revenues of INR 5716 crores (USD 1.08 billion).

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Disclaimer:

All statements included or incorporated by reference in this media release, other than statements or characterizations of historical fact, are forward-looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management's beliefs and certain assumptions made by us. Although EML believes that the expectations reflected in such forward-looking statements are reasonable, there can be no assurance that such expectations will prove to be correct. Any forward-looking statement speaks only as of the date on which such statement was made, and EML undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. No assurance can be given that actual results, performance or achievement expressed in, or implied by, forward looking statements within this disclosure will occur, or if they do, that any benefits may be derived from them.

For further information, please contact:

Shreyas Bhatt – sbhatt@eicher.in