Royal Enfield launches the new Bullet 500 in India

Adds more power, torque and colour to the iconic motorcycle

Delhi, April 16, 2013: The iconic Bullet motorcycle gets a new lease of power today with the launch of the Royal Enfield Bullet 500 in India. Combining a powerful carbureted 500 cc Unit Construction Engine (UCE), 40.9 Nm torque, the timeless signature styling, a magnificent Forest Green colour and the unmistakable thump- Bullet 500 offers its enthusiasts a compelling ride.

Talking about the Bullet 500, Mr. Shaji Koshy, Senior VP Sales & Marketing, Royal Enfield said, “The Royal Enfield Bullet is the oldest motorcycle in continuous production with a fiercely loyal customer base across the world. The Bullet 500 is a much awaited model and while designing the bike for the Indian market we worked with the preferences of our special Bullet-loving audience here. Hence, the Bullet 500 comes with a 500 cc carbureted UCE, a powerful torque that offers better and very accessible power, along with several other enhancements such as front disc brakes, electric start and gas filled shock absorbers. In addition, for the first time ever, along with the signature black colour, the new Bullet 500 will also be available in the Forest Green colour.”

The Bullet has been synonymous with toughness and dependability and has hence stayed relevant to successive generations. Its association with the Indian Army since 1955, invokes immense respect and pride amongst all Bullet lovers. The Bullet 500 takes the legacy forward with a seamless combination of the iconic design philosophy and relevant modern technology- offering excellent performance, unmatched pleasure and a great sense of pride to the quintessential Bullet rider. The Bullet 500 comes with a host of new features such as front disc brakes and new rear gas shock absorbers that can deal with any kind of roads comfortably and give more stability to the motorcycle. The 130mm telescopic front suspensions compliment the gas shock absorbers and provide an imposing stance to the bike. A new pillion backrest and an electric start ensure comfort and convenience. The legendary hand-painted tank on the Bullet 500 now adorns new silver decals that add to the motorcycle’s majestic appearance. The headlight nacelle has authentic styling and encases powerful 55w headlamps for great visibility during night riding.

The Bullet 500 is available at Rs 1,53,855/- (on road price for Delhi). The Royal Enfield Bullet 500 will be launched in a phased manner across the country. Initially the product will be launched in Punjab, Haryana, Chandigarh, Delhi-NCR and Kerala which have traditionally been the best markets for the Bullet.

About Royal Enfield:

The oldest motorcycle company in continuous existence, Royal Enfield made its first motorcycle in 1901. A division of Eicher Motors Limited, it has been a pioneer of powerful four stroke technology since 1955 in India. With its manufacturing base in Chennai, India, the company offers a variety of models catering to the needs of the traditional segments, the enthusiasts, the leisure bikers and the urban youth.

Royal Enfield’s domestic line-up includes the Bullet 350, Bullet Electra, Classic 350, Classic 500, Classic Chrome, Desert Storm, Thunderbird 500 and the Thunderbird 350. Royal Enfield operates through 11 brand stores, 236 dealers in all major cities and towns. Internationally its motorcycles are exported to over 30 countries across the world including the USA, Japan, UK, several European countries and the Middle East.

Royal Enfield also organizes and supports many enthusiast activities, events and rides across the country, more prominently the Rider Mania – an annual gathering of Royal Enfield riders from all over the country and the Himalayan Odyssey, the largest motorcycle ride over some of the toughest roads and highest mountain passes in the region of Himachal and Ladakh.
www.royalenfield.com

About Eicher Motors Limited:

Eicher Motors Limited (EML), incorporated in 1982, is the flagship company of the Eicher Group in India and a leading player in the Indian automobile industry. Its 50-50 joint venture with the Volvo group, VE Commercial Vehicles Limited, designs, manufactures and markets reliable, fuel-efficient commercial vehicles of high quality and modern technology, engineering components and provides engineering design solutions. Eicher Motors manufactures and markets the iconic Royal Enfield motorcycles. EML’s 50:50 strategic joint venture with US based Polaris Industries Inc., Eicher Polaris Pvt Ltd. will design, develop, manufacture and sell a full new range of personal vehicles. In 2012, Eicher Motors recorded the highest ever sales of Rs. 7,000 crores (USD 1.3 billion).

For further information please contact:
sbhatt@eicher.in