Royal Enfield launches the new Bullet 500 in India
Adds more power, torque and colour
to the iconic motorcycle
Delhi, April 16, 2013: The iconic Bullet motorcycle gets a new lease of power
today with the launch of the Royal Enfield Bullet 500 in India. Combining a powerful
carbureted 500 cc Unit Construction Engine (UCE), 40.9 Nm torque, the timeless signature
styling, a magnificent Forest Green colour and the unmistakable thump- Bullet 500
offers its enthusiasts a compelling ride.
Talking about the Bullet 500, Mr. Shaji Koshy, Senior VP Sales & Marketing, Royal
Enfield said, “The Royal Enfield Bullet is the oldest motorcycle in continuous
production with a fiercely loyal customer base across the world. The Bullet 500
is a much awaited model and while designing the bike for the Indian market we worked
with the preferences of our special Bullet-loving audience here. Hence, the Bullet
500 comes with a 500 cc carbureted UCE, a powerful torque that offers better and
very accessible power, along with several other enhancements such as front disc
brakes, electric start and gas filled shock absorbers. In addition, for the first
time ever, along with the signature black colour, the new Bullet 500 will also be
available in the Forest Green colour.”
The Bullet has been synonymous with toughness and dependability and has hence stayed
relevant to successive generations. Its association with the Indian Army since 1955,
invokes immense respect and pride amongst all Bullet lovers. The Bullet 500 takes
the legacy forward with a seamless combination of the iconic design philosophy and
relevant modern technology- offering excellent performance, unmatched pleasure and
a great sense of pride to the quintessential Bullet rider. The Bullet 500 comes
with a host of new features such as front disc brakes and new rear gas shock absorbers
that can deal with any kind of roads comfortably and give more stability to the
motorcycle. The 130mm telescopic front suspensions compliment the gas shock absorbers
and provide an imposing stance to the bike. A new pillion backrest and an electric
start ensure comfort and convenience. The legendary hand-painted tank on the Bullet
500 now adorns new silver decals that add to the motorcycle’s majestic appearance.
The headlight nacelle has authentic styling and encases powerful 55w headlamps for
great visibility during night riding.
The Bullet 500 is available at Rs 1,53,855/- (on road price for Delhi). The
Royal Enfield Bullet 500 will be launched in a phased manner across the country.
Initially the product will be launched in Punjab, Haryana, Chandigarh, Delhi-NCR
and Kerala which have traditionally been the best markets for the Bullet.
About Royal Enfield:
The oldest motorcycle company in continuous existence, Royal Enfield made its first
motorcycle in 1901. A division of Eicher Motors Limited, it has been a pioneer of
powerful four stroke technology since 1955 in India. With its manufacturing base
in Chennai, India, the company offers a variety of models catering to the needs
of the traditional segments, the enthusiasts, the leisure bikers and the urban youth.
Royal Enfield’s domestic line-up includes the Bullet 350, Bullet Electra, Classic
350, Classic 500, Classic Chrome, Desert Storm, Thunderbird 500 and the Thunderbird
350. Royal Enfield operates through 11 brand stores, 236 dealers in all major cities
and towns. Internationally its motorcycles are exported to over 30 countries across
the world including the USA, Japan, UK, several European countries and the Middle
Royal Enfield also organizes and supports many enthusiast activities, events and
rides across the country, more prominently the Rider Mania – an annual gathering
of Royal Enfield riders from all over the country and the Himalayan Odyssey, the
largest motorcycle ride over some of the toughest roads and highest mountain passes
in the region of Himachal and Ladakh.
About Eicher Motors Limited:
Eicher Motors Limited (EML), incorporated in 1982, is the flagship company of the
Eicher Group in India and a leading player in the Indian automobile industry. Its
50-50 joint venture with the Volvo group, VE Commercial Vehicles Limited, designs,
manufactures and markets reliable, fuel-efficient commercial vehicles of high quality
and modern technology, engineering components and provides engineering design solutions.
Eicher Motors manufactures and markets the iconic Royal Enfield motorcycles. EML’s
50:50 strategic joint venture with US based Polaris Industries Inc., Eicher Polaris
Pvt Ltd. will design, develop, manufacture and sell a full new range of personal
vehicles. In 2012, Eicher Motors recorded the highest ever sales of Rs. 7,000 crores
(USD 1.3 billion).
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