Royal Enfield: New Classic Chrome/Bullet 500 UCE for USA. New models in the pipeline
Royal Enfield has been in the news lately.. and for all the good reasons
Royal Enfield in the news:
1. Royal Enfield launches Bullet Classic Chrome & Bullet 500 UCE models in the USA
2. Royal Enfield gets a new CEO
3. Royal Enfield has plans to set up a new plant in India
4. Royal Enfield might set up an assembly plant in Brazil
5. Royal Enfield is mulling over a new 500 cc Thunderbird model and also the possible development of a 750/1000 cc Twin cylinder model
6. Royal Enfield also has plans for a diesel powered motorcycle and a "cafe racer' model
With just two engine platforms, "less means more" at Royal Enfield
The Twin Spark, Unit Construction Engine (UCE) has turned the fortunes of Royal Enfield in a big way. One must note that the UCE has replaced all the engines (the older cast iron and the AVL developed lean burn engines) of the Royal Enfield domestic and export models.
Indian models gets the 350 cc UCE on 4 models: Bullet 350 UCE, Electra Twinspark , Thunderbird Twinspark and the Classic 350. India also gets the 500 cc UCE on the Classic 500 (fuel injected).
The export models are currently all based on the 500 cc UCE (all fuel injected): Bullet Classic in UK/Bullet C5 in USA and the Electra in UK/Bullet G5 in the USA.
So basically with just 2 engine platforms  Carbureted 350 cc UCE and  Fuel Injected 500 cc UCE, Royal Enfield has streamlined its entire lineup. In fact currently the demand for Royal Enfield models is so high in India that models like the Classic 350/500 have a 10 month waiting period..!!
Bullet Classic Chrome & Bullet 500 UCE for USA
Dr. Venki Padmanabhan the new CEO of Royal Enfield unveiled and launched two new models for the USA market in the 2011 New York International Motorcycle Show.
The new Bullet Classic Chrome (posted above) is basically the Classic 500 model but with a generous dose of chrome on it. The other model the Bullet 500 UCE (posted below) is the Bullet 350 UCE that sells in India but with the 500 cc engine, a front disc brake and a self starter. The Classic (or the C5 as it is known in the USA) has so far had only the self starter, but the new Classic Chrome also gets a kick starter to add to the authentic retro appeal.
New CEO for Royal Enfield
Dr. Venki Padmanabhan has replaced Mr. RL Ravindran as the new CEO for Royal Enfield.
Mr. Ravindran has moved to the Eicher (Royal Enfield’s parent company) board. Dr. Venki has already served Royal Enfield as its Chief Operating Officer.
New plant(s) to meet the demand for its bikes
Royal Enfield has plans of a new Greenfield plant to meet the high demand for its new generation range of bikes. The location of the new plant hasn’t yet been finalized, but according to news it could be somewhere in either Tamil Nadu or in Andhra Pradesh. Royal Enfield also seems to be planning for setting up an assembly plant in Brazil.
Royal Enfield was expecting sales of around 200 units per month for its Classic 350/500 models in India, but it seems that the demand is around 1000 units..!!
New bikes on the anvil
According to news a new Thunderbird model is being prepared with a 500 cc engine. But the most interesting news is the plans of developing an all new Twin Cylinder engine, probably in the range of 750/1000 cc..!! Interesting, very interesting.. I’ll say.
The Military Green Classic couldn’t make it to India as the color is reserved for the Indian Army. But India can definitely get the Bullet Classic Chrome both in the 500 & 350 cc guise.
Royal Enfield also seems to have plans for a diesel powered motorcycle in the next three years. There are also plans of a cafe racer model based on the Bullet platform which might be in India by 2012.
Bring it on Royal Enfield.. and yes, keep rocking..!!
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